How the cleanliness of your business can impact first impressions

First impressions are everything.  Whether you’re meeting a new person for the first time, inviting someone into your home or welcoming people into your business  – if the first impressions are wrong, things can go downhill pretty rapidly from there.

A recent survey found that ‘cleanliness’ was top of the list when it comes to customer satisfaction.  That’s higher than value for money, quality and even customer service.

Perception is everything. If customers perceive your premises as unclean or unhygienic, they are less likely to return. Here are some key areas to focus on:

Outside/Entrance

What are the first things that people see when they enter the building?  Are the window’s clean?  Is the area outside well kept and litter free?  Is the signage shiny and clean?  Does it look welcoming?

The outside of your business is the first thing people notice, and even if the interior is immaculate, a poorly maintained entrance can deter potential customers and harm your reputation.

The Main Area

This is the area that where first impressions are created.

People tend to look at the floor when they’re entering a building to prevent them from falling or slipping.  Making sure the floor is clean, litter free and dry is important not only for giving an impression of cleanliness but also for health and safety.

High-touch surfaces such as door handles, countertops, card machines, tables, and chairs require regular cleaning. These areas are hotspots for germs, and neglecting them can lead to an unprofessional image and potential health risks.

Washrooms

Toilet cleanliness is the final and equally as important area to address.  A recent study found that 94% of people would avoid a business if their washrooms were dirty!

If customers find unclean facilities, there's a strong chance they won't return, and you could lose business as a result.

Consistency is Key

To maintain high standards, consistent training for your staff is essential. Well-trained employees can ensure that your premises remain clean and welcoming, keeping customers satisfied, helping you retain contracts, and potentially attracting new business.