First Impressions – The Importance of a Clean Business
First impressions are everything. Whether you’re meeting a new person for the first time, inviting someone into your home or welcoming people into your business – if the first impressions are wrong, things can go downhill pretty rapidly from there.
A recent survey found that ‘cleanliness’ was top of the list when it comes to customer satisfaction. That’s higher than value for money, quality and even customer service.
Perception is everything. If your customers feel like the premises are left un-hygienic and dirty, they simply won’t want to give you their custom. Here are some areas to focus on:
What are the first things that people see when they enter the building? Are the window’s clean? Is the area outside well kept and litter free? Is the signage shiny and clean? Does it look welcoming?
Even if the inside is perfectly clean, if the shop front, office reception isn’t up to scratch, your clients’ staff won’t want to enter and you could potentially lose the contract
- The Main Area
This is the area that where first impressions are created.
People tend to look at the floor when they’re entering a building to prevent them from falling or slipping. Making sure the floor is clean, litter free and dry is important not only for giving an impression of cleanliness but also for health and safety.
Making sure all the surfaces are clean should be high up on your list of cleaning duties. Anywhere your clients touch like door handles, counter tops, card machines, tables and chairs all need regular attention to prevent the spread of germs.
Toilet cleanliness is the final and equally as important area to address. A recent study found that 94% of people would avoid a business if their restrooms were dirty!
If your customers enter the restrooms and find any of the following there’s a high chance they might be put off, and you could lose the contract.
In order to make sure you can maintain a high level of service, it’s important to deliver consistent training to your whole workforce which will not only keep the customers happy and help you retain contracts – it could win new ones too!